Find the right plan for your business.

Flat monthly pricing, a clear message allowance, and no hidden fees.

Calculate your price

Chatbot plans

Choose the message allowance, team size and channels that fit your operation.

No setup fee for Live Support. Other plans have a one-time setup & integration fee of $1,000 $300 + VAT, separate from the monthly plan.

Live Support

For human-led live chat.

$30/ month

AI messages / month
Live support only
Live-support seats
1
Channels
1 · Webchat
  • Human-led live chat
  • No message limit
  • Email support

Essential support included

Starter

Bring AI support to your website.

$89/ month

AI messages / month
500
Live-support seats
1
Channels
1 · Webchat
  • Webchat
  • Email support

Essential support included

Standard

Bring Webchat and WhatsApp together.

$159/ month

AI messages / month
1,000
Live-support seats
2
Channels
2
Marketing & notification automations
1
  • Webchat & WhatsApp
  • Email & phone support

Essential support included

Elite

Broader coverage for growing operations.

$1,000/ month

AI messages / month
10,000
Live-support seats
10
Channels
10
Marketing & notification automations
10
  • Multi-language & AI analysis
  • WhatsApp Marketing included
  • Dedicated account manager
  • Advanced reporting & API

Premium support included

Each reply generated by Palmate counts as 1 AI message. Messages sent by your customers do not count toward this allowance. For example, 5 replies generated by Palmate count as 5 AI messages.

Voice assistant usage is priced separately by the minute. Voice usage is not included in this calculation.

Pricing Calculator

Your setup. A clear monthly total.

Choose your plan and adjust your usage. See your monthly total and each additional charge.

Base plan

Choosing a plan starts a fresh calculation with its included allowances.

Monthly AI message volume

Each reply generated by Palmate counts as 1 AI message. Messages sent by your customers do not count toward this allowance. For example, 5 replies generated by Palmate count as 5 AI messages.

1,000 messages included

Your usage is within the included allowance.

Support tier

Support cannot be lower than the included tier. Upgrades cost only the difference.

Fine-tune your setup

Counts show your total allowance. Only amounts above the plan’s included allowance are charged.

2 included$30 / month per additional unit

2 included$20 / month per additional unit

1 included$40 / month per additional unit

Conversation scenarios, content and flows are unlimited. These counts apply to proactive marketing and notification automations.

How are message charges calculated?

Each volume band uses its own unit rate. The tiered cost of included messages is deducted from the tiered cost of your total volume.

First 10,000 messages
$6 / 100 messages
Next 40,000 messages
$4 / 100 messages
Messages above 50,000
$2 / 100 messages

This calculation covers AI messages; WhatsApp send charges are separate.

WhatsApp sending fees

WhatsApp marketing messages
$0.70 / 100 messages
WhatsApp utility messages
$0.12 / 100 messages

Meta’s own per-message fees are not included and are shown as a separate, transparent line item.

Your monthly breakdown

Standard plan
$159
Additional AI messages
$0
Additional live-support seats
$0
Additional channels
$0
Additional automations
$0
WhatsApp Marketing module
$0
Support upgrade
$0
Monthly total

$159/ month

First month, including setup$459+ VAT on setup

One-time setup: $1,000 $300 + VAT. It is not added again in subsequent months.

Voice assistant usage is priced separately by the minute. Voice usage is not included in this calculation.

WhatsApp sends, Meta fees and additional consulting or services are not included in this total.

Add what you need.

Clear unit pricing for extra seats, channels and usage.

Add-ons

+1 live-support seat
$30/ month
+1 channel
$20/ month
+1 marketing & notification automation
$40/ month
WhatsApp Marketing moduleIncluded at no extra cost on Pro and Elite
$79/ month
WhatsApp marketing messages
$0.70/ 100 messages
WhatsApp utility messages
$0.12/ 100 messages

Meta’s own per-message fees are not included and are shown as a separate, transparent line item.

Additional AI messages

Tiered pricing: the unit price drops as volume grows.

Up to 10,000 messages
$6/ 100 messages
10,000 – 50,000 messages
$4/ 100 messages
50,000 messages and above
$2/ 100 messages

Choose the support behind your team.

Essential support is free with every plan. Pro includes Priority and Elite includes Premium. Any plan can upgrade to a higher support tier; only the price difference is billed.

With every plan

Essential

Free

Response time
48 h
Support hours
5×8
Included work hours
—
  • Email & knowledge base
  • Self-service portal
Included with Pro

Priority

$99/ month

Response time
8 h
Support hours
5×8
Included work hours
3 h

≈ $210 value

  • Phone support
  • Monthly health-check
  • Response-accuracy review
Included with Elite

Premium

$249/ month

Response time
4 h
Support hours
7×8
Included work hours
6 h

≈ $420 value

  • All channels & dedicated specialist
  • Monthly optimization report
  • Bot retraining
Optional

Mission-Critical

$1,000/ month

Response time
1 h
Support hours
7×24
Included work hours
16 h

≈ $1,120 value

  • Dedicated team
  • Proactive monitoring & continuous optimization

From setup to what’s next.

Live Support has no setup fee. For other plans, one-time setup covers brand-specific training, system integration and go-live. Additional development and consulting are billed by time spent.

One-time

Setup & integration

$1,000 $300+ VAT

Data & content migration
$70+ VAT / hour
Custom reporting & dashboard
$70+ VAT / hour
Custom bot development
$70+ VAT / hour

Development and consulting are billed per person-hour.

Pricing questions, answered.

A clear view of what is included and what is billed separately.

How does VAT apply?

Subscription prices include VAT.

What does the setup fee cover?

Live Support has no setup fee. For other plans, the one-time fee of $300 + VAT covers brand-specific training, system integration and go-live. It is separate from the monthly plan.

Does the automation count limit conversation flows?

No. Conversation scenarios, content and flow are unlimited on every plan. Counted automations are proactive trigger-based workflows such as cart reminders and order or campaign notifications. Each additional active automation costs $40 per month.

Are WhatsApp sends free when the marketing module is included?

Pro and Elite include the WhatsApp Marketing module at no extra cost. WhatsApp marketing messages cost $0.70 per 100 messages, and utility messages cost $0.12 per 100 messages. Meta’s own message fees are not included in these rates and appear separately on the invoice.

Which support tier comes with my plan?

Live Support, Starter and Standard include Essential; Pro includes Priority; Elite includes Premium. Upgrades are billed only for the price difference. Enterprise support is scoped individually.

Let’s find the right fit.

Tell us about your channels, message volume and team needs.