Hello! We're back with our new newsletter where we'll integrate artificial intelligence even more into e-commerce!

Today, customer acquisition costs are rising day by day. Despite all the developments in digital marketing, which is the focus of all e-commerce companies regardless of scale, Meta's global e-commerce ROAS value is only at 2.79. This means that for every 1000₺ you spend on advertising, you achieve an average revenue of 2790₺. Maintaining profitability becomes increasingly difficult with such low return rates.

Ways to Deal with the Profitability Crisis

For the sustainability of e-commerce businesses, focusing on customer lifetime value (LTV) has now become a necessity. The two fundamental scenarios we face today shed light on how this value can be optimized.

1. One-time Purchase: If your product is something customers will only buy once in their lifetime, high customer acquisition costs will not be sustainable. In this case, offering complementary products to your existing customers with AI-powered solutions becomes critically important.

2. Repeat Purchase: The ideal scenario is for customers to repeatedly purchase the same or similar products. Even having customers who make repeat purchases may not be enough for you. At the end of the day, you'll need strong brand loyalty for your customers to come back and purchase the same product from you again.

Solution: Communication Strategies with Chatbots

In both scenarios, the key to success lies in establishing personalized communication at the right time, through the right channel. Next-generation chatbot technologies come into play precisely at this point.

So Why Should We Leave Such a Strategic Area to Artificial Intelligence?

Especially next-generation chatbots like Palmate have much more advanced artificial intelligence technologies and powerful integration networks compared to previous generations, which naturally positions them as game-changers.

1. Personalized Interaction

Palmate's advanced AI solutions seamlessly integrate with your CRM and e-commerce systems to provide personalized communication according to your customer segmentation. An important difference: Chatbot communications offer significantly higher engagement and conversion rates compared to standard email marketing.

2. Reducing Cart Abandonment Rates

The moment you're closest to closing the sale - when the customer adds a product to their cart - is also the most critical point of loss. Chatbots will increase your return rates by an average of 15-20% by offering your customers in cart abandonment situations:

• Personalized instant reminders
• Time-sensitive special discount codes
• Attractive offers in exchange for completing their cart

3. Seamless Customer Support

Chatbot assistants that serve 24/7 without getting tired will significantly lighten the workload of your customer service team. This way, your customer service team can focus on complex issues that truly require expertise while also being able to dedicate much more time to the customers they serve.

Get Ahead in Competition with Artificial Intelligence

In this period of rising digital advertising costs, chatbot strategies that will maximize your customer lifetime value are critically important for the sustainable growth of your e-commerce business.

How Can You Get Started?

Let's design your e-commerce operation-specific chatbot strategy together. Contact us for a free demo: