Setup and Measurement with GTM

Easily integrate Palmate AI's powerful features into your site with Google Tag Manager and start measuring all user interactions immediately.

What is Palmate AI and Google Tag Manager (GTM) Integration?

Google Tag Manager (GTM) is a free tool that allows you to manage marketing and analytics tags on your website from a single hub without needing coding knowledge. Palmate AI's GTM integration enables you to quickly add your AI chatbot to your site and measure user interactions (events) in detail. With this integration, you can easily configure conversion tracking and optimize your marketing strategies with data-driven decisions.

Why Should You Use GTM Integration for Palmate?

Using GTM allows you to control all tags without altering your site's code structure. This both increases speed and reduces the risk of errors. You can define valuable actions that occur via the Palmate AI chatbot, such as 'chat start,' 'form submission,' or 'appointment booking,' as events and easily send them to platforms like Google Analytics. This allows you to clearly measure your return on investment (ROI).

Advantages of Palmate GTM Integration Over Competitors

Unlike other chatbot solutions on the market, Palmate AI's GTM integration is built on flexibility and ease of use. While our competitors often offer complex and limited tracking options, Palmate provides you with the following advantages:

1. Centralized and Flexible Tag Management

Manage all Palmate tags and triggers from the GTM interface. You no longer need to wait for your developer to add a new conversion goal or track an event. You have full control from a single dashboard.

2. Advanced and Customizable Event Tracking

Beyond standard events, Palmate allows you to track every micro-interaction users have with the chatbot. You can easily configure detailed data through GTM, from which questions are asked most frequently to which buttons are clicked more often. This level of detail plays a critical role in optimizing your marketing funnel.

3. Fast and Codeless Setup

To add Palmate to your site, all you need to do is create a simple 'Custom HTML' tag in GTM. You can go live and start collecting data within minutes. This simplicity is a major advantage, especially for businesses with limited technical resources.

Step-by-Step Palmate GTM Integration

Integrating the Palmate AI chatbot with your website via GTM is very simple. You can complete the setup by following the steps below:

Step 1: Copy the Palmate Installation Code

Log in to your Palmate AI admin panel and copy the custom JavaScript code generated for you from the 'Setup' or 'Integration' section.

Step 2: Create a New Tag in GTM

In your Google Tag Manager account, go to the 'Tags' section and click the 'New' button. For the tag configuration, select the 'Custom HTML' option.

Step 3: Paste the Code and Set the Trigger

Paste the Palmate code you copied into the HTML field that appears. Then, in the 'Triggering' section, select the 'All Pages' trigger. This ensures the chatbot is active on all pages of your site.

Step 4: Save and Publish

Give your tag a name like 'Palmate AI Chatbot' and save it. Finally, complete the integration by publishing your changes using the 'Submit' button in the GTM panel. Palmate is now active on your site!

Frequently Asked Questions

Find the most frequently asked questions and answers about Setup and Measurement with GTM here.

How is an AI chatbot setup managed with GTM?
Palmate AI integration can be easily managed through Google Tag Manager (GTM). This allows all important interactions (events) and conversions, such as chats initiated by the chatbot, leads collected, or surveys completed, to be tracked from a central dashboard without coding. GTM simplifies adding and managing Palmate tags on your site.
Do I need technical knowledge for GTM integration?
No, Palmate's GTM integration can be easily done by anyone with a basic understanding of GTM. It does not require a developer or coding knowledge. You can complete the process in minutes with our step-by-step guides.
What events can I track from the Palmate chatbot?
Through GTM, you can track many custom events such as 'chat started,' 'user sent a message,' 'email collected,' 'appointment created,' and 'a specific goal was reached.' You can send these events to tools like Google Analytics for detailed analysis.
Will this integration slow down my website?
No. Both the Palmate script and Google Tag Manager are optimized to run asynchronously. This allows you to manage your tags without negatively affecting your website's loading speed and user experience.
What is the advantage of GTM integration compared to other setup methods?
GTM allows you to manage all your marketing and analytics tags from one place. This eliminates the need to repeatedly modify your site's code, reduces the risk of errors, and allows you to manage your marketing campaigns more agilely. Updating Palmate tags or adding new tracking rules is much faster and safer with GTM.