What is Cart Abandonment and Why is it Important?
In online shopping, cart abandonment is when a user adds products to their cart but leaves the site without completing the purchase. For e-commerce sites, this rate is around 70% on average, which means a significant loss of revenue. So, how can you recover this lost income? The answer lies in an effective cart abandonment recovery strategy. Palmate AI helps you increase your sales by automating this process and using high-engagement channels like WhatsApp.
How to Recover Abandoned Carts with Palmate AI?
Palmate goes beyond traditional methods, reaching your customers at the right time and through the right channel with AI-powered proactive campaigns. Here is the step-by-step cart abandonment recovery process with Palmate:
1. Instant Engagement with Proactive WhatsApp Messages
While email open rates are declining, WhatsApp messages have open rates of up to 98%. Palmate sends a personalized WhatsApp message shortly after a user abandons their cart. This message can range from a simple reminder like 'Great products are waiting for you in your cart!' to a special discount code. This instant communication encourages the customer to make a purchase while their interest is still fresh.
2. AI-Powered Personalization
Every customer is different. Palmate's AI engine analyzes the user's past shopping behavior, the products in their cart, and their on-site actions. With this data, instead of sending the same message to everyone, it provides personalized offers and product recommendations. For example, it increases the conversion rate by offering a free pair of socks to a customer looking at sneakers.
3. Automated and Smart Follow-up Flows (Retargeting)
A single reminder may not always be enough. Palmate allows you to set up multi-step, intelligent follow-up flows. Users who do not respond to the first message are automatically sent a second message with a different offer after a certain period. For example, you can retarget the customer by offering an attractive deal like a '10% Discount Code' or 'Free Shipping' 24 hours after the first message.
What are Palmate's Advantages Over Competitors?
Many cart abandonment recovery tools on the market typically focus only on email automation. Palmate, however, offers revolutionary features in this area:
High-Engagement Channel: WhatsApp
While most of our competitors use email, we communicate through WhatsApp, the platform your customers use most. This ensures your messages are seen instantly and you achieve much higher response rates.
Proactive Approach
Standard tools only activate when a user abandons their cart. Palmate, however, uses AI to detect potential abandonment signals and can proactively engage to encourage the purchase even before the user leaves the site.
Easy Integration and Use
Unlike platforms that require complex setup processes and technical knowledge, Palmate easily integrates with your existing e-commerce infrastructure. Thanks to its user-friendly interface, you can create and start managing your campaigns in minutes.